“You’ve got to be so well grounded in operational constraints that the home run is going to come from something that just tweaks around the current equipment in such a way that the equipment is pretty much the same as it always has been, but the consumer sees something entirely different. Leslie says the success of the Mountain Dew bottle redesign can be attributed in large part to the high level of collaboration between 4sight and PepsiCo. “They love holding it, and they love drinking from it.” “The bottle also feels great in people’s hands,” says Leslie. “All of the textural elements are taken from things that already cue active, on-the-go, living life to the fullest, and just being active,” says Leslie.Ī broader, more substantial base was also used to help consumers more confidently clutch the bottle, along with help from the grips. Textural elements add excitement to the bottle, with the grips conjuring up the laces of a football, and the texture between the laces taken from the texture of a basketball.

Solidifying the structure as purely Mountain Dew, an “MD” logo is embedded in the lower half of the bottle, surrounded by a newly styled grip area. Its distinctive silhouette provides the package with a solid shelf presence, while its profile is “distinguished by a degree of strength and energy to capture the attention of consumers,” says 4sight.Ī label less than half the size of the brand’s previous label decorates the upper portion of the package, allowing the bottle’s shape to be the point of differentiation for the brand. The new Mountain Dew bottle, which at presstime has been test-marketed with great success in Indiana and the Carolina’s region, exudes elements of activity, adventure, and fun. “We had to design something that could use the same light weight preforms, but do it in a way that we could create for the consumer a whole different experience with the brand and the bottle,” explains Leslie.ĭesigning within these constraints entailed a lot of finite element analysis (FEA), the creation of many structural designs, and numerous tests with unit cavity tools, bottle blow molding, and finished bottles, Leslie relates. Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.“When we came up with questions, such as ‘What would happen if you made the bottle taller? What would have to be replaced?,’ we blew out the technical parameters, and all of a sudden, there were some real creative opportunities.”Īnother challenge of the design process was meeting PepsiCo’s sustainability expectations for a lightweight bottle, while creating brand equity through unique shapes and curves in the structure. Here is a link to the FDA’s guide for rounding nutrition info up and down. And regulations require that number be upped to 290. So if the company uses the high end of that 110-114 calorie count when it extrapolates for the whole bottle, that gives you around 285 calories. What has happened in the case of Mountain Dew is that the 8oz serving is somewhere between 110 and 114 calories, rounded down to the nearest 10 that means it is labeled as 110. For products greater than 50 calories per serving the rule is that you must round to the nearest 10 calorie increment.

The discrepancy is due to FDA Rounding Rules. We went straight to a rep for the beverage behemoth who explained: MTN DEW exhilarates and quenches with its one of a kind taste. So what’s going on? Are the Pepsi people that bad at math? SUBTOTAL 0.00 See Cart Checkout ORIGINAL MTN DEW The original, the one that started it all. serving, it lists the calorie total as 110 calories.

Updated: 6.3.14 4:06 PM EDT By Chris Morran fda mountain dew math is hard nutrition factsĮagle-eyed reader Brian was sitting back and enjoying an ice-cold Mountain Dew when he noticed that something seemed funny about the math on the Nutrition Facts label.

Mtn dew bottle